Hello and welcome to our blog on the latest trends in beauty! Post-COVID-19, interest in self-care has exploded, driving demand for home...

Summer is here, and with it comes hot weather with temperatures well above 20 degrees. This is the time of year when skin concerns spike...

As the early summer weather sets in and temperatures rise, concerns about yellow dust and fine dust continue to loom. While traditionally...

In recent years, there has been a remarkable surge in the number of men embracing makeup as a part of their daily grooming routine. What...

With the arrival of warmer weather and the easing of COVID-19 restrictions, major festivals are back in action, and it's time to start...

The Korean beauty industry is taking a step towards sustainability with its eco-friendly campaigns and products in honor of Earth Day....

As mandatory mask-wearing and social distancing restrictions ease in Korea, the beauty trend has shifted towards enhancing the ‘Highlight...