Hello and welcome to our blog on the latest trends in beauty! Post-COVID-19, interest in self-care has exploded, driving demand for home...

Summer is here, and with it comes hot weather with temperatures well above 20 degrees. This is the time of year when skin concerns spike...

As the early summer weather sets in and temperatures rise, concerns about yellow dust and fine dust continue to loom. While traditionally...

In recent years, there has been a remarkable surge in the number of men embracing makeup as a part of their daily grooming routine. What...

With the arrival of warmer weather and the easing of COVID-19 restrictions, major festivals are back in action, and it's time to start...

The Korean beauty industry is taking a step towards sustainability with its eco-friendly campaigns and products in honor of Earth Day....

As mandatory mask-wearing and social distancing restrictions ease in Korea, the beauty trend has shifted towards enhancing the ‘Highlight...

According to a recent analysis by well known beauty company, cosmetic brands are heavily using keywords like 'multi', 'fragrance',...

Looking at the cosmetic trend report, didn't you feel strange? The cosmetics in the trend report are so unfamiliar... I really want to...

There is a saying, "It is more important to remove make-up rather than doing make-up" If make-up is not fully removed, the residue...

Herbal ingredients to treat wrinkles There are many effective ingredients for wrinkle care: Coenzyme, Niacinamide, Retinoid, etc....

Do you know the mask pack? Of course, I’m pretty sure there is no one who doesn't know about the mask pack. What comes to mind when you...

It's time for damage control. We have been covered by masks every day almost for 2 years. Masks can save us but they make us need to wear...

Color is a very precious thing. What if color disappears from this world, and all matter is distinguished only by white and black? So how...