Gen Z's Top Product Picks of 2024: The Ultimate Beauty Guide

Gen Z, born between the late 1990s and early 2010s, is known for digital savvy, a strong sense of inclusivity, and a commitment to authenticity. This generation gravitates toward ethical and eco-friendly brands, favoring transparency and sustainability in their purchases. Despite being budget-conscious, Gen Z is willing to splurge on products that genuinely reflect their values. Their influence is unmistakable, with social media platforms like TikTok and Instagram amplifying their impact on today’s beauty standards. The UNiDAYS Beauty Awards 2024 offer a glimpse into what this generation truly values, spotlighting their top picks in skincare, makeup, and fragrance.

Best Eye Makeup: NARS Radiant Creamy Concealer

With its lasting coverage and brightening effect, this concealer has earned a permanent spot in Gen Z’s makeup bags. It blends seamlessly, providing a natural look that suits Gen Z’s love for authenticity and quality in Gen Z eye makeup.

Face & Base Favorite: Charlotte Tilbury Hollywood Flawless Filter

Coveted for its “your skin but better” finish, this versatile product enhances radiance, whether worn alone or with foundation. It reflects the Gen Z beauty preference for a natural, dewy look that highlights glowing skin.

Top Lip Product: Clarins Lip Oil

Providing a subtle tint and non-greasy finish, this lip oil meets Gen Z’s desire for versatility, working equally well for low-key or bold styles, a testament to Gen Z’s adaptability in beauty.

Best Fragrance: Yves Saint Laurent Libre Eau de Parfum

With its captivating scent and impressive longevity, this fragrance is a go-to for everything from everyday wear to special occasions. It encapsulates the elegance Gen Z seeks, balancing sophistication with a modern flair.

This year’s award winners reflect Gen Z's strong values, particularly their emphasis on quality, versatility, and ethical beauty. These products offer a window into Gen Z's evolving beauty landscape, where clean formulations, inclusive branding, and value-driven choices lead the way. Whether you're a long-time beauty enthusiast or just getting started, these must-have picks reflect the ideals of Gen Z beauty brands and capture the essence of Gen Z beauty trends 2024.

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